Image: DP

Nigerian Afrobeats icon Tiwa Savage has highlighted the importance of building strong relationships with fans, emphasizing that it’s not just about the music but also about creating a connection beyond the hits.

Speaking on the ‘Shopping The Sneakers’ podcast, the Somebody’s Son singer explained that engaging with fans on multiple levels—through lifestyle, branding, and relatability—is a key factor in staying relevant in the ever-evolving music industry.

Tiwa pointed to her colleagues Wizkid, Davido, and Burna Boy as prime examples of artists who have mastered the art of fan engagement:

“It’s not just about the music; it’s your fanbase and your brand. You’ve to think of your fashion. You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.”

She noted that the ability to maintain relevance, even when not actively releasing music, lies in cultivating these relationships:

“If you look at Wizkid, Davido, and Burna Boy, they have established relationships with their fanbases. They love their lifestyles. Whether they are dropping a song or not, they are in the conversation.”

Tiwa also underscored the significance of branding and lifestyle, encouraging artists to expand their reach beyond music:

“You’re only as good as your team. Building a fanbase is really important. Fans need to connect with other aspects of your life, not just your music.”

As a pioneer in Afrobeats, Tiwa Savage has cultivated a global fanbase that resonates with her authenticity, empowering messages, and bold fashion choices. Her advice reflects her own journey and the lessons she’s learned from over a decade in the industry.

What do you think of Tiwa Savage’s take on fan relationships? Share your thoughts and favorite artist-fan moments below!